Artistic Direction

Adapt trends to your brand

Tailored directions

I combine trends, insights, and brand DNA to shape exclusive creations in tune with the times.

Creative guidance

From colours to shapes, graphics and style, I deliver clear directions tailored to your needs.

Cross-Sector Vision

With expertise in fashion, lingerie, swimwear, sports, and decoration, I enrich each project with broader creative perspectives.

We already collaborate together

Marie Claire

Jalla

Atmosphera

Gifi

Morgan

Mufti

Thierry Mugler - Groupe Clarins

crédit : Folks

Key Study : Marie Claire

Each season I define the global artistic direction to lead the creation of the Marie Claire brand licenses around the world

Objectives

Ensure a consistent brand image, respecting Marie Claire's brand DNA while being accurate both in its sector and in the global trends

Format

Each licence receives the trendbook by seasonality. Built around 3 commun collection themes developed with a mood, color range, key details, prints directions, must-have products; for Womenswear, Accessories, Menswear, Homeware, Watches, Jewelry, Lingerie & Eyewear