Prospective & Creative consultant
Brand Identity
Assert your brand's storytelling and action plans
Think and define together the purpose of your brand, its identity, its ambitions and commitment, its creative line. Set up a strong brand platform which will guide all your strategic & creative actions.
Sector
Fashion
Beauty
Client
Elise Chalmin
Loom
Noyoco
Mii
Maison Lemoine
Year
Year
2018 onwards
2018 onwards
Key Studies : Elise Chalmin
Establish a clear brand platform, establishing the identity of this eponymous DNVB, its signature, its identity, its values and its ambitions
Year
2020
Objectives
Coaching Elise Chalmin to establish together the foundations of the brand to help her in all strategic and artistic decisions
Format
Session of coaching, discussion, workshops for a final pdf platform delivery
"
"
"This coaching mostly convinced me to develop tools that seemed completely useless. For me, a brand platform was useless. But with Laure, I understood that it was an essential framework to build my brand and, above all, to keep moving forward without betraying myself. It helped me make decisions. For example, I had considered dropping the prints, which are the DNA of Elise Chalmin, to go towards color. Thanks to our platform, I didn't make that mistake!"
— Elise Chalmin
