Prospective & Creative consultant
Artistic Direction
Adapt trends to your brand
By crossing the global trends vision, a market study and the DNA of the brand, an artistic direction is established, ensuring original and exclusive products in adequacy with the air of time
Sectors
Womenswear
Menswear
Accessories
Beauty
Lingerie
Home & Decoration
Clients
Marie Claire
Jalla
Atmosphera
Gifi
Morgan
Mufti
Thierry Mugler - Groupe Clarins
Key Studies : Marie Claire
Each season I define the global artistic direction to lead the creation of the Marie Claire brand licenses around the world
Year
Year
2018 onwards
2018 onwards
Year
2020 - onwards
Objectives
Ensure a consistent brand image, respecting Marie Claire's brand DNA while being accurate both in its sector and in the global trends
Format
Each licence receives the trendbook by seasonality. Built around 3 commun collection themes developed with a mood, color range, key details, prints directions, must-have products; for Womenswear, Accessories, Menswear, Homeware, Watches, Jewelry, Lingerie & Eyewear
